A lady I know has just received a communication from her bankers of some 35 years, peremptorily informing her that her cheque account is inactive and that unless it is pepped up it will be closed. This is so typical of business today.
In the days where true personal service was offered, somebody would have taken the trouble to find out that the account went through periods of inactivity, followed by enough of the opposite to make it very profitable indeed to the bank. They would also have reminded themselves that the husband was a high-profile professional who held active and lucrative accounts with them, and was frequently in a position to influence a lot of multi-million rand business in their direction.
But no; the modern trend is to go penny-pinching if an account isn’t earning what they perceive as sufficient revenue to support their ridiculous bunches of anonymous idiots in various centres. At the same time, though, they lash out megabucks on silly advertisements which try to persuade people that they give a personal service.
One letter of the kind I describe destroys, instantly, whatever image their advertising may have built up. Is that good thinking?
I gather that they are about to receive a reply which will invite them to take their accounts and use them as suppositories.
In general, this is an indication of many things which appear good policy to the greedy businessman on a microeconomic level, but on one of macroeconomics is in fact giving everyone less service, less product, and less personal satisfaction to business personnel and consumers alike. The bright whizz-kids turn out to have been extremely dim fizzle-kids, but their idiocy continues to be propagated.
© August 2010 Colonialist (Letterdash/WordPress)
What a bad reflection on banks in general Col. You should have mentioned the name of the bank.
I think they are all tending to do this sort of thing lately.
Terrible! Glad a robust reply was framed, Col.
Perhaps not robust enough!
Downward spiral 😦
Very much so – and at a steep angle.